We strongly believe that research is the most under-utilised resource in the F&B industry, which is still driven by gut feel, even in this digital age.
Information is available. If one can gauge stock market movements from social media interfaces, why can’t one use data to create better business structures?
Instead of sinking money into poorly thought through strategies, why not first research and find out from the consumer what the market needs, wants and how much are they willing to pay for it?
Our research is born out of this market observation, which forms the basis for our belief that:
HUGE COMPETITION IS REALITY
DESIGN FOR DESIGN SAKE IS VANITY
RESEARCH AND STRATEGY IS SANITY