Creativity and emotional connectivity are critical in ensuring that the consumer relates to the
brand and its story. The overall design experience, from the space to the OS&E and food
styling are all part of the emotional connection.
However, at Figjam we understand that functionality and financial reality are equally as
important and just designing a concept that looks great is of little use if you can’t get the
product to the guest at the right temperature or at the right cost.
Our Square of Design focuses on ensuring that all four sides work in harmony to ensure that
the end result is one that satisfies the needs of both the consumer and the owner.